Why Wendy’s in Canada has given its iconic red-headed mascot grey hair

The quick meals large’s Canada unit posted a new profile image on its Twitter feed Thursday that gave Wendy’s iconic pink pigtails a mild grey shade. The corporate posted the image, with the hashtags #LisaLaFlamme and #NewProfilePic and the caption “As a result of a star is a star no matter hair color,” utilizing two star emojis. It had greater than 45,000 likes on Saturday.

LaFlamme labored at Bell Media as a reporter and information anchor on CTV Nationwide Information for greater than 30 years, the final 11 as its anchor. This month, she revealed that she was instructed on June 29 that her contract was ending, bringing her profession on the community to a sudden finish.

In an August 15 video posted to Twitter, LaFlamme stated she was “blindsided” by the choice to let her go, and that it was “crushing to be leaving CTV in a fashion that is not my alternative.”

The information that her contract was not renewed has obtained important blowback in Canada, with claims that her choice to cease coloring her hair blonde throughout the pandemic was a significant component within the firm’s choice. “At 58, I nonetheless thought I might have much more time to inform extra of the tales that impression our each day lives,” LaFlamme stated within the video.

In a assertion, Bell Media’s President and Chief Government Officer Mirko Bibic stated LaFlamme’s hair shade had nothing to do with the corporate’s choice to let her go. “That isn’t the case,” he stated, including that the corporate is implementing an impartial assessment.

CNN has reached out to Bell Media for remark.

A Bell Media govt, Michael Melling, is taking a depart from the corporate after The Globe and Mail reported that he requested who accredited the choice to “let Lisa’s hair go gray.” Melling, vp of Bell Media, CTV’s father or mother firm, began heading the information division in January. He was the one who knowledgeable LaFlamme that she would not maintain her position on the newscast.
Wendy’s isn’t the one model in Canada to point out its help for LaFlamme. Although the previous information anchor was not particularly talked about in it, Dove Canada launched a marketing campaign final week asking its followers to show their profile footage to greyscale, and donated $100,000 to a corporation advocating for inclusive workplaces for ladies.
The Sports activities Illustrated Swimsuit Twitter account retweeted its cowl of this yr’s swimsuit version that includes Maye Musk, Elon Musk’s mom who additionally has grey hair, with the remark that “We’re going gray with @Dove in help of ladies growing old confidently on their very own phrases.”
Dove’s Canada Twitter acount responded to the Wendy’s tweet with certainly one of its personal: “Seems to be Stunning, Wendy!” it says, with the hashtag #KeepTheGrey. It had nearly 6,000 likes on Saturday.