“Taking colours out of bottles improves the standard of the recycled materials,” Julian Ochoa, CEO of R3CYCLE, a plastic group serving to Coca-Cola enhance its recycling, stated in a press release. “When recycled, clear PET Sprite bottles could be remade into bottles, serving to drive a round financial system for plastic.”
Prospects will even discover a revamped brand and packaging design on the Sprite bottles that goals to supply a extra “constant look and voice world wide,” the corporate stated. The well-known inexperienced hue will nonetheless be used on Sprite labels.
Different drinks that use inexperienced bottles in Coke’s portfolio, together with Fresca, Seagram’s and Mello Yello, will even get replaced with clear containers within the coming months.
The beverage large has typically been criticized for contributing to environmentally damaging plastic waste. In 2020, the corporate was named because the world’s No. 1 plastic polluter by the environmental agency Break Free From Plastic. Its logos and branding have been discovered on 13,834 items of discarded plastic in 51 nations, typically in public areas reminiscent of parks and seashores.