Priyanka Chopra blasts ‘shameful’ Layer’r Shot physique spray advert selling rape tradition

Bollywood celebrities together with Priyanka Chopra, Richa Chadha and Farhan Akhtar are amongst these to have lambasted the industrial for Layer’r Shot, a model of male perfume, calling it “shameful,” “disgusting” and “extremely tasteless.”

Its controversial advert reveals 4 males showing to stalk a frightened-looking girl in a retailer earlier than chopping to one of many males saying, “We’re 4, there’s one, who takes the shot?”

Solely when the lady turns spherical does it turn into clear they’re speaking concerning the physique spray — which one of many males then takes from a retailer shelf and makes use of.

The industrial induced a storm on social media, the place critics together with varied celebrities blasted its innuendo as making mild of rape.

Many mentioned the timing of the advert made it notably insensitive, because it was broadcast only a week after a case by which a 17-year-old was allegedly raped by 5 males within the southern metropolis of Hyderabad — the newest in a sequence of high-profile crimes in opposition to girls and minority teams throughout the nation.

“This commercial is clearly selling sexual violence in opposition to girls and ladies and selling a rapist mentality amongst males. The commercial is cringeworthy and shouldn’t be allowed to be performed on mass media,” wrote Swati Maliwal, chairwoman of the Delhi Fee for Girls, to the Ministry of Data and Broadcasting on Saturday.

Inside 24 hours, the ministry had taken the industrial off the air and requested Twitter and YouTube to take away it from their platforms.

In an e mail to Twitter, the ministry mentioned the movies have been “detrimental to the portrayal of ladies within the curiosity of decency and morality” and violated the digital media ethics code.

In a press release Monday, Layer’r Shot apologized for the tv commercial, saying it “by no means meant to harm anybody’s sentiments or emotions or outrage any girl’s modesty or promote any type of tradition, as wrongly perceived by some.”

The model mentioned it had voluntarily requested all its media companions to cease broadcasting variations of the commercial from Saturday with fast impact.

Even after the industrial was taken down, it continued to trigger an argument.

Actress Richa Chadha was amongst these registering her disgust, calling the makers of the industrial “filth.”

Deadly rape of Indian woman has 'shaken the nation once again'

“Creatives, script, company, shopper, casting… does everybody suppose rape is a joke?,” Chadha tweeted.

Responding to Chadha’s Tweet, Quantico star Priyanka Chopra referred to as the advert “shameful and disgusting” and mentioned she was glad that the ministry has taken it down.
Movie author and director Farhan Akhtar additionally slammed the commercial.

“What extremely tasteless and twisted minds it should take to suppose up, approve and create these stinking physique spray ‘gang rape’ innuendo adverts. Shameful,” tweeted Akhtar, who can be a United Nations Girls’s Goodwill Ambassador.

Actress Swara Bhasker mentioned each the fragrance model and its advertising company had been “tone deaf” given the alleged gang rape of {the teenager} in an upscale a part of Hyderabad final Saturday.

The case has shocked the state of Telangana, of which Hyderabad is the capital. Telangana’s residence minister Mohammed Mahmood Ali mentioned on Saturday that “robust motion can be taken in opposition to all of the offenders, no matter their background.”

It was “a ghastly incident,” the minister tweeted on Saturday.

An earlier model of this story gave the flawed final title for UN Girls’s Goodwill Ambassador Farhan Akhtar