Deloitte unveils Dimension10 Studio, a new platform to build metaverse experiences that include AR, VR and IoT.

A consulting firm will learn from its experience in running its own virtual space to assist customers with building training tools, apps, and metaverse worlds.

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Deloitte will add a new capability into its portfolio of consulting services: guide through the metaverse. On Thursday, the company unveiled its new Dimension10 studio. Customers can create “Unlimited Reality” experiences using artificial intelligence, augmented realities, virtual reality, Internet of Things architecture, and 5G connectivity.

Clients will be able to design, prototype, and market virtual services with the help of the studio team. Frances Yu (partner, Deloitte Consulting) stated that Dimension10 studios can be both a physical and virtual space as well as a business idea. They also serve as the “maker engine” for Unlimited Reality services.  

Yu stated that the studio is made up of AI/ML engineers as well as UX designers, spatial designers and UX designers. It also includes game developers, strategists, XR creators, and other sector specialists.

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Deloitte has worked with virtual worlds in many contexts, including:

  • Deloitte employees have created a virtual space that hosts 50 events and has 4,000 guests from 15 countries. 

  •  An AR + AI solution for a U.S. power company that includes wildfire hazards, a 3D virtual transmission substantiation environment and VR training experience

  • “Factory of the future” for industrial clients that incorporate AR, 5G, and edge computing.

  • Augmented reality app for major sporting events 

Deloitte will continue its partnership with NVIDIA as part of this project, in particular the Omniverse Enterprise platform by NVIDIA for 3D design collaboration, and virtual world simulation.

Yu explained that the success of unlimited reality experiences depends on the perception it creates that they are both “virtual and physical” and how it fuses digital augmentation and the natural world. 

“Practically, our success will be measured by how wide we can use this new technology to embed these solutions into every experience from unique entertainment experiences and everyday experiences like driving to see friends and shopping for groceries,” she stated.

The success of a company depends on its industry. Some companies are looking for exceptionality, while others seek consistency.

“A school may need calm, while a team might want excitement,” she stated.  

Some of the metrics Deloitte uses for assessing the success of a virtual reality implementation include:

  • Launch time
  • Increase brand equity, awareness, and associations
  • Brand consistency 
  • Customer lifetime value 
  • Cross-platform retention
  • Coherence: The seamless transition from “reality to reality” is called “coherence”.
  • Engagement, reach, and impressions
  • Distinctiveness 
  • Understanding and explaining an experience  

According to the company, the studio’s name refers to the tenth dimensions. The tenth dimension in theoretical physics captures the infinite possibility of the universe at a single point. This is similar to the promise of virtual worlds that businesses can access. 

A new report reveals that artificial intelligence is crucial for the success of any enterprise. A new report by Deloitte explains the potential benefits of broader adoption of artificial Intelligence. The AI Dossier. This report was written by Nitin Mitchell and Irfan Saif, who are both U.S. AI leaders at Deloitte Consulting. They identified six ways AI could create business value for both specific industries and general.

  • Cost reduction: Automated data entry and scheduling with natural language processing
  • Speed to execution: Accelerating drug approval through synthetic clinical trials
  • Complexity reduced: Predictive analytics could help reduce factory downtime through proactive maintenance
  • Conversational AI is a conversational approach to customer service management that improves engagement
  • Innovation Support: Improved support for innovation: Product ideas based on data gleaned from social media
  • Increased trust: Security improvements based upon anticipating cyberattacks

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