I loved those. fruit roll-upsThese were very popular in the 80’s & 90’s. They were the definition of “fun food.” And then Betty Crocker started doing crazy stuff with them like fluorescent colors and little shapes you could punch out of the sheet, and things just started to get out of control. After the children had rolled up the fruit, placed them over their eyes and made the shapes on the table, they covered it with dirt and little fuzzies. It was kinda gross and we all knew it, but the roll-ups still tasted good, so we shoved the bits of flattened fruit puree into our mouths, along with the millions of microbial invaders that had hitched a ride on the roll-up and our sticky hands. I figure it just strengthened our immune systems in the long run and perhaps prepared our bodies to fight off H1N1 and other such modern-day calamities.
Flu vaccination? Please. I’ve eaten fruit roll-ups off an elementary school classroom floor. My white blood cells can take whatever the swine virus throws at me.
It’s also important to eat more organic fruit in order to fight germs and viruses. This is one reason I was so excited to try these TJ’s fruit wraps. The entire ingredient list is made up of fruit juices and purees. Au naturel. Maybe it’s because I have a slightly more refined palate. ThatSince I was 8 years old, I have enjoyed these much more than the Betty Crocker fluorescent offers I used to tear off in third grade.
I’m not sure why they are called “wraps”. They are not wrapped around any object, but thin layers of fruit. People used to call this type of thing “fruit leather”. Perhaps Trader Joe’s was trying to stay away from the whole inedible cowhide topic, so “wrap” seemed more fitting.
They are very fruity and moist. When you open the package, they’re completely coated in a layer of what would appear to be apple juice—it wouldn’t be much different if you dunked the entire wrap into a glass of fresh apple juice just before eating it. There are no complaints. The wrapper can be held by you while you eat. You don’t have to make your hands sticky.
The flavor combinations I’ve tried have been very good. While there aren’t many differences in taste between each flavor, it is easy to tell the difference. They are sweet, soft, and chewy. Sometimes they stick to your teeth and roof, but that’s not a problem with fruit leather.
TJ’s has another solid snack offering. Double 4’s.
Bottom line: 8 out 10.