Instant Cold Brew Coffee by Trader Joe

Trader Joe's Instant Cold Brew Coffee

Coffee is honest, so let’s get on with it.

Is there a truthful way that I can convince you that Trader Joe’s Instant Cold Brew Coffee is a legitimately great coffee option? That would make you want to skip the drive-thru, stop by your local shop, or put your Mason jars away and clear your fridge shelf.

HAHAHAHAHAHA. There is no way. 

It’s not great coffee. It’s not like there is a proven, tested and reliable recipe to make great coffee. The recipe is simple: take a spoon, scoop a little into 12oz of chilled water, stir and then sip. Is your coffee too weak? Increase the amount of coffee. Too strong? You can add more water. Sip. Repeat until you are satisfied. Yes, it’s a way of doing things. But when I’m tired or in a hurry that makes me need instant coffee, I don’t have the time nor the mental capacity to read Bill Nye and try to make something that is even remotely decent. This is likely to be a statement that we would all agree with, pardon me for making assumptions. A reliable and decent cup of coffee is what we demand and want. However, there is no way to know how to make it with this particular powder. Is it worth the effort to do so? 

But, I’ll give it a try. I am a little bit of a cold brew snob. I don’t see the point in adding to this hot, humid summer by drinking a cup of hot coffee. Ugh. This bittersweet taste is common in cold brews that I’ve tried, from shops, chains, and prepackaged deals. Some even taste like tin. Yuck. Instant cold brew from TJ has none of this. It’s just boring coffee. It’s kinda flat and earthy. But it’s not flat, earthy because that’s just strange.  It’s not strong or weak, it’s neither sweet nor bitter and neither too sweet nor too bitter. Although it isn’t as great as the nitro cold brew at your local coffee shop, it isn’t dirt or water. It’s coffee. While it may taste a little more Sanka-like than Starbucks, it’s still just coffee. If you like that type of thing, sweetening it with cream or sugar may be a good idea. You may have different tastes. 

It will be kept at my desk because it is the only thing that can really affront coffee. Yikes. Sometimes you just need a little change of pace. This, unfortunately, will not be an option. My sweet bride won’t bother and I can’t blame her. I will try to be polite and not trash the coffee. I mean, it is instant, not like the Arabica beans made this fate for themselves. I don’t hate their existence and they still give me caffeine. 

Bottom line: Trader Joe’s Instant Coffee Cold Brew Coffee: 4 of 10 Golden Spoons